Digital Marketing Executive

Queenstown, New Zealand

Reference: 6870197

Millbrook Resort was proudly awarded New Zealand's Leading Resort at the 2025 World Travel Awards, and we are recognised for delivering world-class experiences.

As our Marketing team continues to grow, we are looking for a capable and driven Digital Marketing Executive who is motivated by meaningful work and thrives in a dynamic environment.

If you enjoy working collaboratively, delivering high-quality outputs, and making a measurable impact across digital channels, you'll excel in this role.

The Role

This is a specialist-level digital marketing role designed for someone who brings strong expertise in at least one core digital discipline, such as: Paid Ads, social media, eDM/Email Marketing, or Web Design/Development. You will use that depth of skill to elevate our digital capability while continuing to broaden your experience across the full digital mix.

You will manage and optimise digital activity end to end, lead two external digital agencies, and support major digital transformation projects underway over the next year. The role spans retention marketing, email strategy, website optimisation, and performance analytics, giving you real ownership and influence.

We are looking for someone who is proactive, detail-focused, and able to interpret digital performance data with confidence. Strong copywriting skills are an advantage. Experience in tourism, FMCG, or service-based industries is a plus.

Key Responsibilities

Plan and execute digital campaigns with a focus on optimisation, performance, and customer engagement
Lead and manage two external digital agencies across paid media, content, and website projects
Optimise website content, landing pages, and user journeys to improve traffic, engagement, and conversions
Drive retention and lifecycle marketing, including email campaigns (EDMs) and personalised content
Coordinate paid media activity to ensure accuracy, efficiency, and strong ROI
Analyse digital performance and prepare clear, actionable reporting
Identify opportunities to streamline digital processes and improve efficiency
Stay informed on digital trends, tools, and technology

About You

2+ years' experience in a digital marketing role
Specialist-level expertise in at least one area: Paid Ads, social media, eDM/Email Marketing, or Web Design/Development
Experience developing or executing digital retention or lifecycle strategies
Comfortable collaborating with external agencies and internal stakeholders
Confident using tools such as Google Analytics, Meta Ads Manager, CMS platforms, CRM systems, and eDM tools (e.g. Mailchimp, Klaviyo)
High attention to detail with strong analytical skills
Excellent communication and copywriting abilities • Bonus experience: CRO, A/B testing, SEO/SEM, marketing automation, or segmentation

Location: Arrowtown, Queenstown

Hours: Full-time permanent (40 hours per week guaranteed)

Working at Millbrook

At Millbrook, our people are our greatest assets. We support ongoing learning, development, and performance growth — and we ensure your efforts are recognised.